Digital innovation
for brands
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Just be yourself. Unless you can be a unicorn, then rather be a unicorn!

Become a unicorn



  • From USSD campaigns to rich
  • mobisite experiences, in Africa
  • mobile is how people connect with brands.

Digital Campaigns

  • An integrated digital campaign
  • is a sure-fire way to grab a
  • customer’s attention.

Responsive Design

  • Optimal design on any device,
  • from the most basic feature
  • phone to the latest tablet.

Loyalty & CRM

  • With our own CRM software
  • we create long-term programmes
  • that reward users and brands.

Social Media

  • Know your tweets from your status
  • updates, then let our Social Media
  • gurus take your brand to the next level.

Digital Advertising

  • We partner with the best digital
  • media owners to produce great
  • results at competitive rates.

Content Marketing

  • Branded entertainment,
  • online publications and sticky content
  • – we do it all.


  • Live on the device of
  • your target audience with
  • an app that adds real value.

Search Marketing

  • We have implemented successful
  • digital search campaigns for
  • world-renowned brands.



Part of a global digital network

Liquorice is one of Africa’s leading digital marketing agencies specialising in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.

Founded in 2005 by Chief Executive Miles Murphy, Liquorice currently employs 115 people in four offices deploying work across sub-Saharan Africa. The agency has long-term relationships with some of Africa’s biggest brands including Unilever, Distell, Sanlam, Pioneer Foods, SA Home Loans and Elizabeth Arden.

In 2014 Liquorice was aquired by DigitasLBi, the world's largest digital network. In 25 countries around the world, across 40 offices, there are more than 6,700 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology.

  • Digital Agency of the year 2014

    New Generation Awards 2014

  • Social Media Award - Magnum

    Assegai Awards 2014

  • Activation Award - Vaseline

    Assegai Awards 2014

  • Best Tablet Campaign Winner

    Mobile Marketing Association Smarties Award 2014

  • Most awarded digital agency - 20 Awards

    New Generation Awards 2014

  • Multiple awards from social media to websites

    Bookmarks 2014

Miles Murphy

CEO & Founder

Brian Carter

Executive Creative Director

Penny Macpherson

Managing Director - Durban

Nicole Daniels

Operations Director

Blane Fraser

Creative Director


Terri de Sousa

Copy Director

Elrike Lochner

Business Unit Director

Keisha Mayhew-Ferreira

Business Unit Director

Jacques Kannemeyer

Account Director

Emily Shaw

Digital Strategist

Mandy Degener

Digital Strategist

Stephan Steynfaardt

Technical Director

Anneliese Thomas

Client Service Director

Daran Ferreira

UX Director (Data & Analytics)

Ronald De Stadler

UX Director (Usability & Design)

Danny de Nobrega

Social Media Director

Jimmy Eichenberger

Business Unit Director