Digital innovation
for brands

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Work


Marmite

#battleofthespreads

OMO

Fast Kids Maths App

SA Home Loans

#tweetdreams

Castle Lite

Castle Twerk

Magnum

Twitter Auction

Vaseline

Skin Analysis

Sunlight

#sharethehappy

whatsfordinner?

WFD Inspirations

whatsfordinner?

WFD Wigwam

Amarula

Amarula 25th birthday

Magnum

#celebratewithmagnum

Robertsons

#Skydine

Just be yourself. Unless you can be a unicorn, then rather be a unicorn!

Become a unicorn

Services


Mobile



  • From USSD campaigns to rich
  • mobisite experiences, in Africa
  • mobile is how people connect with brands.

Digital Campaigns



  • An integrated digital campaign
  • is a sure-fire way to grab a
  • customer’s attention.

Responsive Design



  • Optimal design on any device,
  • from the most basic feature
  • phone to the latest tablet.

Loyalty & CRM



  • With our own CRM software
  • we create long-term programmes
  • that reward users and brands.

Social Media



  • Know your tweets from your status
  • updates, then let our Social Media
  • gurus take your brand to the next level.

Digital Advertising



  • We partner with the best digital
  • media owners to produce great
  • results at competitive rates.

Content Marketing



  • Branded entertainment,
  • online publications and sticky content
  • – we do it all.

Apps



  • Live on the device of
  • your target audience with
  • an app that adds real value.

Search Marketing



  • We have implemented successful
  • digital search campaigns for
  • world-renowned brands.

Clients


Liquorice Clients - Unilever, Distell, Knorr and J.C. Le Roux
Liquorice Clients - Pioneer Foods, Sanlam, Amarula and Robertsons
Liquorice Clients - Omo, Bokomo, Renault and Flora
Liquorice Clients - Nederburg, Vaseline, Magnum and SA Home Loans
Liquorice Clients - Elizabeth Arden and AstraZeneca

About


Liquorice Unicorn logo
Part of a global digital network

Liquorice is one of Africa’s leading digital marketing agencies specialising in a range of services from web, mobile, social media, CRM, content creation and search engine marketing.

Founded in 2005 by Chief Executive Miles Murphy, Liquorice currently employs 115 people in four offices deploying work across sub-Saharan Africa. The agency has long-term relationships with some of Africa’s biggest brands including Unilever, Distell, Sanlam, Pioneer Foods, SA Home Loans and Elizabeth Arden.

In 2014 Liquorice was aquired by DigitasLBi, the world's largest digital network. In 25 countries around the world, across 40 offices, there are more than 6,700 digital experts working to enrich people’s lives via our unique blend of strategy, creativity, media and technology.

  • Digital Agency of the year 2014

    New Generation Awards 2014

  • Social Media Award - Magnum

    Assegai Awards 2014

  • Activation Award - Vaseline

    Assegai Awards 2014

  • Best Tablet Campaign Winner

    Mobile Marketing Association Smarties Award 2014

  • Most awarded digital agency - 20 Awards

    New Generation Awards 2014

  • Multiple awards from social media to websites

    Bookmarks 2014

Miles Murphy - CEO and Founder of Liquorice

Miles Murphy

CEO & Founder

Brian Carter - Executive Creative Director for Liquorice

Brian Carter

Executive Creative Director

Penny Macpherson - Liquorice Managing Director in Durban

Penny Macpherson

Managing Director - Durban

Nicole Daniels - Operations Director for Liquorice

Nicole Daniels

Operations Director

Blane Fraser - Creative Director for Liquorice

Blane Fraser

Creative Director

Terri de Sousa - Copy Director for Liquorice

Terri de Sousa

Copy Director

Elrike Lochner - Business Unit Director for Liquorice

Elrike Lochner

Business Unit Director

Keisha Mayhew-Ferreira - Business Unit Director for Liquorice

Keisha Mayhew-Ferreira

Business Unit Director

Jacques Kannemeyer - Account Director for Liquorice

Jacques Kannemeyer

Business Unit Director

Emily Shaw - Digital Strategist for Liquorice

Emily Shaw

Digital Strategist

Anton Geyer - Head of Development

Anton Geyer

Head of Development

Catherine Scott - Head of Social Media

Catherine Scott

Head of Social Media

Mandy Degener - Digital Strategist for Liquorice

Mandy Degener

Digital Strategist

Anneliese Thomas - Client Service Director for Liquorice

Anneliese Thomas

Client Service Director

Daran Ferreira - UX Director for Liquorice

Daran Ferreira

UX Director (Data & Analytics)

Ronald De Stadler - UX Director (Usability & Design) for Liquorice

Ronald De Stadler

UX Director (Usability & Design)

Mandy Degener - Digital Strategist for Liquorice

Jimmy Eichenberger

Business Unit Director

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