Liquorice welcomes Glen Tomlinson

Thu, 03 Nov 2011 06:28:23 UTC

Miles Murphy, Managing Partner at Liquorice, commented, Glen is one of the most experienced digital experts in South Africa. Liquorice is hugely excited to have Glen as part of our senior team.

Glen has over 16 years experience working in the US, UK and Southern Africa in web, mobile, social media and eCRM. Most recently he was Account Director at Native (previously Cambrient) running big accounts like SA Tourism, DSTv, and SAB.

When asked about the new role, Glen commented, Ive been following Liquorices rapid growth over the past few years. In just 6 years they have become one of the dominate forces in the South African digital space. Their work is some of the most innovative work out there and I am overjoyed to be leading the Johannesburg team.

Glen continued, With the growth of digital and social media, there are lots of new entrants professing to be experts. But the depth of expertise in South Africa is limited. Liquorice is one of the few agencies who have both local and international depth of digital experience. In my research before I made the decision to move to Liquorice I kept talking to clients and industry experts who could only say great things about Liquorice.

Contact Details

Miles Murphy

Managing Partner

Tel: 021 461 6970

Cell: 076 191 2444

Email: miles@liquorice.co.za

Glen Tomlinson

Managing Director

Tel: 021 461 6970

Cell: 083 399 5323

Email: glen@liquorice.co.za

Cathy Hovers

Senior Account Manager

Tel: 021 461 6970

Cell: 078 7413 150

Email: cathy@liquorice.co.za

Thu, 03 Nov 2011 06:20:20 UTC

Digital agency, Liquorice, is proud to announce the appointment of Glen Tomlinson as Managing Director for their new Johannesburg office. Following Liquorices recent win of the SAB social media account, Glen will be taking Liquorices offering of digital innovation for brands to the Gauteng market, further expanding its footprint. Miles Murphy, Managing Partner at Liquorice, commented, Glen is one of the most experienced digital experts in South Africa. Liquorice is hugely excited to have Glen as part of our senior team. Glen has over 16 years experience working in the US, UK and Southern Africa in web, mobile, social media and eCRM. Most recently he was Account Director at Native (previously Cambrient) running big accounts like SA Tourism, DSTv, and SAB. When asked about the new role, Glen commented, Ive been following Liquorices rapid growth over the past few years. In just 6 years they have become one of the dominate forces in the South African digital space. Their work is some of the most innovative work out there and I am overjoyed to be leading the Johannesburg team. Glen continued, With the growth of digital and social media, there are lots of new entrants professing to be experts. But the depth of expertise in South Africa is limited. Liquorice is one of the few agencies who have both local and international depth of digital experience. In my research before I made the decision to move to Liquorice I kept talking to clients and industry experts who could only say great things about Liquorice.

SAB appoints Liquorice

Thu, 03 Nov 2011 06:01:29 UTC

Liquorice, one of South Africas leading digital and social media agencies, has been appointed as the social media agency for The South African Breweries Limited (SAB). The agency was appointed in June 2011, following a four-way pitch. Liquorices role will include social media for SAB Corporate Communications plus SAB's flagship responsible drinking programme, Reality Check.

This is the first time SAB has appointed a specialist digital agency to develop and execute a corporate social media strategy.

The agencys support to SAB will extend to a social media strategy, content planning, interactive community management, on-line campaigns and online reputation management.

"Liquorice demonstrated great insight into how people engage with social media and their strategic thinking will help us package our message in a way that engages key stakeholders online, says SABs head of media and communications, Robyn Chalmers. This is a key step in driving SAB's communications objectives.

Following the announcement, Managing Partner at Liquorice, Miles Murphy added "Liquorice is incredibly pleased to be supporting SAB as their social media expert."

vMurphy says that consumers are increasingly talking about brands online and in social media, whether brands like it or not. "Our job is to help empower our clients to know what's being said about them in the digital world and then engage with these consumers, turning them into loyal stakeholders and harnessing their viral power."

About Liquorice

Liquorice is one of South Africas leading digital agencies. Key areas of expertise include web, mobile, social media, CRM and search marketing. Liquorices Cape Town office was set up in early 2005, Durban in 2007 and Johannesburg in 2010.Liquorice has some of the countrys largest brands as clients including, Unilever, Distell, Investec, Sanlam, SAB, Pioneer Foods, Auction Alliance and SA Home Loans. With over 80 professional staff, Liquorice provides its clients with Digital Innovation for Brands. www.liquorice.co.za

About The South African Breweries

Founded in 1895, The South African Breweries Ltd (SAB) is the South African subsidiary and historical birthplace of SABMiller plc, the worlds second largest brewer by volume with more than 200 brands and brewing interests and distribution agreements in 75 countries across six continents. SAB is South Africas leading producer and distributor of alcoholic and non-alcoholic beverages and one of the nations largest manufacturing firms, contributing more than 3% of the national GDP. www.sablimited.co.za

Contact Details

Liquorice Africa

Miles Murphy

Managing Partner

Tel: 021 461 6970

Cell: 076 191 2444

Email: miles@liquorice.co.za

Cathy Hovers

Senior Account Manager

Tel: 021 461 6970

Cell: 078 7413 150

Email: cathy@liquorice.co.za

The South African Breweries Limited

Robyn Chalmers

Head of Media and Communications

Tel: 011 881 8679

Cell:082 924 2267

Email: robyn.chalmers@za.sabmiller.com

PEP appoints Liquorice to drive digital innovation

Wed, 02 Nov 2011 06:06:44 UTC

PEP Stores, South Africas largest single brand retailer, has appointed Liquorice to help it communicate with emerging customers through digital channels.

The first milestone in this exciting new relationship is the launch of PEPs new website, www.pepstores.co.za. In just two weeks of the new site going live, traffic increased by 3,600 percent.

PEP is a leader in cell phone retailing: 47 percent of all handsets sold in this country are purchased at a PEP store and 146 million airtime vouchers are sold each year.

PEP is further innovating in the digital world. PEPtxt is a downloadable mobile application that allows users to message one another for free. Feelgood FM, PEPs in-store radio station not only reaches out to the PEP shoppers at store level but also allows them to text their music requests to their favourite DJ for free. The application also allows messages to be streamed live on the Feelgood FM page of the new PEP website. PEP is now bringing its shopping experience to consumers wherever they are, through both mobile and web.

"Our aim is to provide the wider South African market, which has previously lacked access to digital channels, with compelling content and engaging platforms - enriching their lives through the use of Internet and rich mobile services, says PEPs Managing Director, Leon Lourens. Liquorice is a key partner in helping us innovate in the online space.

For more information, view the website and Facebook page.

About Liquorice

Liquorice is one of South Africas leading digital agencies. Key areas of expertise include web, mobile, social media, CRM and search marketing. Liquorices Cape Town office was set up in early 2005, Durban in 2007 and Johannesburg in 2010. Liquorice has some of the countrys largest brands as clients including: Unilever, Distell, Investec, Sanlam, SAB, PEP, Pioneer Foods, Auction Alliance and SA Home Loans. With over 80 professional staff, Liquorice provides its clients with Digital Innovation for Brands. www.liquorice.co.za

About PEP Stores

PEP is a South African institution. Starting with one store in 1965, today PEP is South Africas largest single brand retailer with stores in almost every town and village throughout the country, where PEP which offers affordable and good quality merchandise is often a lifeline to local people. www.pepstores.com

Contact Details

Liquorice Africa

Miles Murphy

Managing Partner

Tel: 021 461 6970

Cell: 076 191 2444

Email: miles@liquorice.co.za

Cathy Hovers

Senior Account Manager

Tel: 021 461 6970

Cell: 078 7413 150

Email: cathy@liquorice.co.za

PEP

Mariki Schwiebus

Communication Manager

Tel: 021 937 2300

Cell: 072 485 6700

Email: marikis@pepstores.com

Liquorice's 6th Birthday!

Wed, 02 Nov 2011 05:37:43 UTC

It's Liquorice's 6th Birthday today! It crept right up on us.. and as cliche as it might sound, time really does fly when you having fun (and working hard)! It's been an incredible 6 years and an honour to work with some great brands and awesome clients! Although Jay and Miles can't quite remember what happened on this day, 6 years ago (a lease was signed? their first client came on board?) what they do know is that it was the start of crazy rollercoaster ride - fast-paced with many highs and lows, but all-in-all an absolutely incredible experience. Here's what Miles, Liquorice's managing partner has to say.

"It all started over a beer in a pub in London. How do we take the modern digital world to South Africa? Help SA brands harness the power of online? And get out of cold, grey London and back to the sun-kissed beaches of the Fair Cape?

Six years on and Liquorice is one of SA's leading digital agency, with clients like Unilever, Distell, Sanlam, Pioneer Foods, PEP and Auction Alliance. And with some of the best digital minds in the country.

Thanks to all the great people who have made Liquorice the great digital agency that it is. Watch this space for what happens next!"

Winners of Movember Mo'down 2010

Mon, 29 Nov 2010 13:02:59 UTC

We're serious about our mo's here at Liquorice. So, when we got wind of the Inter-Agency Movember Mo'down organised and headed up by Network BBDO, we didn't hesitate for a mo'ment. We entered 4 of our manliest men and came out top pf the mo's! We were announced winners of The Inter-agency Movember Mo'down at the awards ceremony at The Kimberley... wait for it... Mo'tel last Thursday and the rest is history! Not only did we get to walkaway with a DIY 'tache trophy, we were also given the honour of keeping the legacy alive and hosting next year's event. So watch this space, guys! Movember 2011, here we come!

Go ahead and view our before and after entries and our prestigious mo'ward.

This just in: The Liqui-Fruit Iceberg.

Wed, 10 Nov 2010 05:22:15 UTC

For those who still aren't sure of what "The Cape Town Iceberg" is all about, you're in the right place.

To launch Liqui-Fruit's Summer Meltdown campaign and create hype around their summer promotional event, Liquorice decided to create a mysterious iceberg that would capture the imagination and interest of all South Africans.

The official "iceberg" videos went live on YouTube on Sunday evening and it wasn't long before bloggers and online enthusiasts got wind of it.

Video views began increasing and word of mouth kicked in and before we knew it "The Iceberg" had became a local phenomenon, almost overnight, with many attempting to guess the brand behind the video. The response and media coverage was phenomenal - SABC News, radio stations and a countless number of blogs and news sites covered the mysterious Cape Town "iceberg".

We had expected to create interest, discussion and hype during the week, but due to all the media coverage and a series of events we had to change our plan.

An unlikely turn in the events came when an NSRI spokesman Craig Lambinson was quoted as saying that an alcohol advert was being shot at Clifton, fuelling rumours that it was a liquor brand. That was when Hunters took the gap and hijacked the iceberg. A rather brash move, which gave more coverage than could have been expected (thanks!).

Liquorice decided it was time to spill the beans and branded our YouTube channels and came back with a response to the Hunters hijack video and took the opportunity to officially launch the Liqui Fruit Summer Meltdown.

The campaign is on it's way and pieces of the iceberg are going to be taken to various locations around South Africa, and South Africans will be able to have their photo taken in front of the famous iceberg holding a pack of their favourite Liqui-Fruit! Photos will then be uploaded on to the Liqui-Fruit website, and will be entered into competition where 10 lucky people will be chosen to compete for R50 000 at the Summer Meltdown Grande Finale at Eden on the Bay in Cape Town, on 8th January 2011.

Gillette UK beard or no beard?

Thu, 07 Oct 2010 06:46:32 UTC

Gillette UK has recently launched a campaign involving identical twins, George and Dean Georgiades, who are completely identical except one has a beard and the other doesn't. The aim of the game? To determine, through a series of challenges, who is better looking? Are guys with beards more attractive than clean-shaven guys? Or vice versa? Each brother has his own Twitter profile - @georgiogeo and @dino_geo - and the deciding factor will be whoever has the most followers by the end of the campign. Some of the challenges include spaghetti-eating and who gets better service from shop assistants.

Gillette joins the growing trend of brands using personalities to represent their product and engage their consumers. Shreddies' Knitted by Nanas campaign did a very succesful campaign that was driven by 2 personalities - Ruth Pearson and Pearl Burrows or more affectionately known as the Shreddies' nanas. The campaign was postively received and kids, moms and dads developed an incredible soft spot for the Shreddies' nanas.

Gillette UK seems to be riding on a similar concept - presenting real-life personalities and brand ambassadors to speak to their consumers and creating a doorway for consumers to communicate with the brand. Today, consumers want or perhaps even expect to be able to engage with a brand and the people who represent it.

Liquorice's "I like" Campaign.

Mon, 04 Oct 2010 07:52:33 UTC

2010 is the year Social Media took centre stage. The year it become possible for us to "like" anything in the digital space, from Levi's skinny jeans to Kim Kardashians's butt.

The potential to "like" in the digital space is limitless. That's why for the Loeries 2010, Liquorice decided to extend the possibilities and has given the people of Cape Town and visitors to the city a chance to "like" anything in the real space - from the beer you drinking to the venue you're at by simply sticking a "like" sticker to it.

If you haven't yet come across a "like" sticker, be sure to check out the "I like" campaign and join the social movement on Twitter and Facebook. We're also giving away an iPod Nano for the best photo shared with us.. so don't miss out!

Here we go... the new Twitter!

Wed, 15 Sep 2010 09:06:20 UTC

In the past 4 years, Twitter has become one of the biggest names in social media. However, in comparison to the other great social media giant, Facebook, Twitter hasn't implemented half as many updates, improvements and changes to their platform.

So it's exciting news to hear this morning that Twitter is finally "introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience".

The new Twitter will have a new design that allows for user information and media to be alot more visible and accessible. Here are some of the highlights that were shared on their blog this morning.

New design: The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. And, experience infinite scroll -- you no longer have to click "more" to view additional Tweets.

Media: Now, it's easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, DeviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.

Related content: When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet's content, you may see: replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.

Mini profiles: Click a username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.

To view the sneak-peak video and slideshow, check out the Mashable article posted this morning.